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The 1980s publishing revolution

camera ready copy for The BBC Micrcomputer

Early days of authors supplying manuscripts ready for photographic reproduction (camera-ready copy) rather than having them typeset by publishers and the limitations of manual typewriters; electric typewriters, golf balls and daisy wheels for the purpose.

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By the webmaster based on personal experience as an author

Around the late 1970s and early 80s, book publishing was going through a massive upheavel in its production technology. Previously, books had been typeset with each letter being laborously placed for printing in a printing press. Today digital technology allows of colour and numerous images.

The meaning of camera-ready copy

During the years between, there were strikes of newspaper staff in Fleet Street over the new methods because of fears that it would put jobs at risk. Bookublishers found it most efficient to put the onus on authors by requiring them to produce paper manuscripts ready for photographing directly as pages of their books. These manuscripts were called camera-ready copy or crc. Publishers did of course comment on and approve drafts during the writing process and they also arranged for professionally produced front covers, so that prospective customers' first impressions were of a fully professional production.

Unfortunately, though, with the tools at their disposal, neither authors nor typists could produce a really professional looking job.

 Standard typewriters for camera-ready copy

For many authors, supplying camera-ready copy simply meant paying for the services of a professional typist who would type the manuscript from the author's handwriting using a regular manual typewriter. However the resulting appearance was inferior to that of the older typeset books and today's productions, as is obvious from the followinf image.

Section from a page of a book produced on an old typewriter which had only one style, size and width of font

Section of a page of a published book with its camera-ready copy produced on an old manual typewriter with only one style, size and width of font.

In particular:

Nevertheless, camera-ready copy produced on a typewriter was cheaper than type-setting for publishing houses. So, until superior technology came along, it was quite common.

Electric and electronic typewriters for camera-ready copy

Around this time, typewriters started to improve significantly. Electric typewriters meant that typists did not need to press evenly on every key because an electric motor controlled the pressure.

Golf ball printheads

IBM machines achieved uniform typing by the characters being on a single ball of key heads which rotated and tilted according to which key was pressed. They were known as 'golf balls' and were indeed about the size of golf balls. There were several advantages to them:

I used golf balls a great deal for producing camera-ready copy for books that I co-authored in the early 1980s, and I had quite a selection of them in order to display different fonts. In use they were noisy things though.

Selection golf ball print heads, showing the name of the font and the clip to fasten to the typewriter

A selection golf ball print heads. The name of the font is in white letters on top, next to the clip that opens up and snaps the font into position on the typewriter.

Daisy wheel printheads

In a later development of electronic typewriters, the golf balls were replaced with lighter flatter, plastic printheads. These were known as 'daisy wheels', a name descriptive of their appearance, as is obvious from the photograph.

I had a selection of daisy wheels too, in order to print different font sizes and styles.

Daisy wheel print head

A daisy wheel print head


Detail of part of a daisy wheel printhead

Detail of part of the print head

Text editors and word processors

I had a consultancy with IBM around this time where operators working at linked consoles used an early text-editing system on a central computer known as a main frame. Printouts were collected from a central printer. It wasn't quite what is now understood as word processing because it involved typing special symbols round words or phrases that one wanted to be bold or italic, etc. However it was almost certainly the forerunner of word processing.

Computers dedicated solely to word-processing later became available for individual use, and most large organisations seemed to buy them for their typists. However, use of these machines were short lived, soon to be replaced by word processing software running on personal computers - not that this was as sophisticated as what we know today.

A separate page describes how my family prepared camera-ready copy for one of our books.


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